Plaintiffs are a group of advertisers who purchased video advertising from Facebook from May 4, 2014, to September 23, 2016. They contend that Facebook violated California’s Unfair Competition Law (UCL) by disseminating inaccurate performance metrics and by failing to enlist reasonable auditing and verification practices; that by posting inaccurate metrics on its advertising interface, Facebook breached its duty to perform contractual services with reasonable care; and that Facebook would be unjustly enriched if it was permitted to keep the proceeds from its inaccurate calculations.
The lawsuit requests that Facebook disgorge the profits it made as a result of their dissemination of inflated video-viewership metrics, and asks the court to issue appropriate injunctive relief to prevent Facebook from capitalizing on inaccurate metrics in the future.
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